Lesson 4: How Does Google View Your Links?
Posted by admin | Filed under Notes to the Admin
Google places a very specific weight on a site’s linking in its search engine algorithm. The sites that link to the home site may have positive or negative effect on the site’s ranking. In the past the algorithm looked at the quantity of links to determine popularity and thereby deciding the appropriate ranking. This created a phenomenon where web marketers created an entire industry based on selling hundreds or thousands of links. Google realized this trend and upgraded the algorithm to look at the quality and relevance of the links to better determine the actual rating as opposed to simply counting the inbound links. Many business owners are unaware that their past and present practices are hurting their SEO efforts. This is mainly due to limited education on the business owner side and sleazy and deceptive marketing campaigns on the web marketer’s side. In fact, the practice Google sees this abuse as a violation of their Webmaster Guidelines. Google now places more weight in its algorithm on links that come from businesses in the same industry or general topic, links from reputable websites and so forth.
This blog is intended to educate small business owners and novice SEO practitioners as to the dangers lurking in the SEO "grey areas". Because the SEO field is a constant push and tug between search engine algorithm writers and SEO practitioners the information is very fluid and fast changing. To be succesful means remaining up-to-date, which many find impossible. This has created many opportunities for "quick SEO" service providers to sell products which have limited to no value or even a negative effect on ranking. Please feel free to comment and add valuable information.
January 13, 2010 at 2:07 pm
I read the webmaster guidelines and they have some valuable information. thanks for the link pointing!
February 12, 2010 at 1:10 pm
Some of the best linkbuilding and SEO stuff I have ever read
April 12, 2010 at 10:34 pm
Thanks for the great post. I always like to save concrete or construction related posts like this one.
June 2, 2010 at 9:12 am
Some of the best linkbuilding and SEO stuff I have ever read