Lesson 3: Are All Inbound Links the Same?
Posted by admin | Filed under Notes to the Admin
Not all inbound links are the same! Google’s Search Engine Algorithm rates the quality and relevancy of each link to ensure popularity is not “purchased”. Larry Page, after whom the term “PageRank” was coined, describes Google as “understanding exactly what you mean and gives you back exactly what you want.” This aim is the leading factor behind Google’s ever changing algorithm. In the past the quantity of links was a heavy factor until web marketers abused the criteria and Google was pressed to change the algorithm.
Today, Google likes quality link that come from different sources and do originate in “spamy“ sites. In fact, a website achieving hundreds or thousands is not looked at favorably. Google likes links that are created over time from multiple sources, preferably from similar content sites.
This blog is intended to educate small business owners and novice SEO practitioners as to the dangers lurking in the SEO "grey areas". Because the SEO field is a constant push and tug between search engine algorithm writers and SEO practitioners the information is very fluid and fast changing. To be succesful means remaining up-to-date, which many find impossible. This has created many opportunities for "quick SEO" service providers to sell products which have limited to no value or even a negative effect on ranking. Please feel free to comment and add valuable information.
January 13, 2010 at 2:06 pm
Can you put me on your email list in case you find out more information about the algorithm? I am trying to do some SEO work myself and you are very helpfull!
January 13, 2010 at 2:45 pm
Mo,
We do not have a mailing list as of this moment. We are working on putting one together. We’ll keep you in mind as soon as it becomes available.