Lesson 5: Types of Links
Posted by admin | Filed under Inbound Link University
There are several ways of linking websites for the purpose of SEO. These methods become more and more creative as Google’s Algorithm catches up with the webmasters exploiting them. Google’s algorithm must remain one step a head to ensure that the search results they provide are relevant and useful, otherwise people would stop using them.
The Reciprocal Link
Reciprocal linking is a common way to develop inbound links for a website. The term is self explanatory and simply means that webmasters from two different websites decide that they would like to exchange links. From an SEO perspective Google likes this type of linking, especially if the two sites are competent as far as content. If a site has 200 reciprocal links with websites that have little to no commonalities the benefit for the ranking will be small to non-existent.
The One Way Link
On way linking is simply referred as the practice of having an inbound link to a website without surrendering a link to point to the originating website. This method is a great method to increase natural SEO and page popularity. Google’s algorithm likes this inbound linking method when the links are relevant. If a site has hundreds or thousands of irrelevant links their Page Rank could suffer.
This blog is intended to educate small business owners and novice SEO practitioners as to the dangers lurking in the SEO "grey areas". Because the SEO field is a constant push and tug between search engine algorithm writers and SEO practitioners the information is very fluid and fast changing. To be succesful means remaining up-to-date, which many find impossible. This has created many opportunities for "quick SEO" service providers to sell products which have limited to no value or even a negative effect on ranking. Please feel free to comment and add valuable information.
January 13, 2010 at 2:08 pm
Looking to purchase links, do you know a good place that provides quality links?
January 13, 2010 at 2:48 pm
Jessica,
For the purpose of this blog we try to remain neutral and not promote link providers. We’ll maybe create a link provider questionaire that would help the selection process. Send us your email through the contact page and we’ll send you a copy as soon as it becomes available.
February 3, 2010 at 9:00 am
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Have a nice day
Ilias
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April 15, 2010 at 12:53 pm
One of the most important thing to make real dreaming about 1st page of google is diversity of link sources, and all backlinks of course should to be dofollow.
April 23, 2010 at 10:37 am
Hello,
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Have a nice day
Ilias
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May 28, 2010 at 6:11 pm
Hello,
Interesting, I`ll quote it on my site later.
Have a nice day
Ilias
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June 5, 2010 at 10:23 am
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August 10, 2010 at 7:19 am
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