Lesson 2: Why Are Inbound Links Important?
Posted by admin | Filed under Notes to the Admin
Inbound links are valuable connections between external sites and the home site. They are important since they funnel visitors to the home site in order to expose them to the products, services and/or messages.
With SEO in mind, inbound links are very important, since Google’s search engine algorithm uses the quality and quantity of inbound links to rank the website’s popularity and relevance. Sites that want to rank higher on Google should pay close attention to their inbound link quantity and quality. The worthiness of the links will have a greatly impact Google’s decision to promote or penalize the site based on inbound links.
This blog is intended to educate small business owners and novice SEO practitioners as to the dangers lurking in the SEO "grey areas". Because the SEO field is a constant push and tug between search engine algorithm writers and SEO practitioners the information is very fluid and fast changing. To be succesful means remaining up-to-date, which many find impossible. This has created many opportunities for "quick SEO" service providers to sell products which have limited to no value or even a negative effect on ranking. Please feel free to comment and add valuable information.
January 13, 2010 at 2:04 pm
Do you have a place where the algorithm is better explained, or is it secret information?
January 13, 2010 at 2:44 pm
Mo, The algorithm is something Google and other search engines keep secret. The minute the algorithm is made public, people woud be able to circumvent the algorithm for the business purposes. Search engines need to ensure they return relevant results otherwise their usefulness becomes “un-usefulness”. We can only guess the criteria in the algorithm by trial and error.